A bottle of Old Elk Small Batch bourbon whiskey in front of a set of antlers on a white surface.
A young man smiling with arms crossed, wearing a black polo shirt, against a plain white background.
A smoldering incense stick resting on a square, textured concrete incense holder with a circular indentation, with smoke rising in a wavy pattern.

About Andrew Carl Lewis

  • I didn’t just pick up a camera — I picked up a purpose.

    I’m Andrew Carl Lewis, a commercial photographer based in New Jersey who believes every image should say something. My work is driven by a fascination with how light moves, how texture holds memory, and how design — when seen with intention — can tell a deeper story.

    That curiosity evolved into a discipline, and that discipline became a career dedicated to capturing the soul of products, spaces, and the people who create them.

    A Style Built on Craft and Story

    What defines my work is the balance between modern design and tactile authenticity. I’m drawn to objects made with care — small-batch spirits, handcrafted tools, and materials that carry history and weight. I don’t just photograph these things; I translate them into visuals that feel timeless, grounded, and true.

    Collaboration Over Transaction

    I partner with makers, founders, and brands who value the why as much as the what. Together, we create imagery that resonates — not just because it looks good, but because it means something.

    The Purpose Behind Every Frame

    For me, photography isn’t just about capturing a moment.
    It’s about honoring craftsmanship, process, and story — the quiet details that make something worth remembering.

  • I believe great photography goes beyond aesthetics. It’s about strategy, psychology, and execution. My process is built around:

    ✔ Brand-Centric Creativity – Every shoot is designed to align seamlessly with your brand’s identity and marketing goals.

    ✔ Precision & Quality – I meticulously control lighting, composition, and post-production to ensure every image is polished to perfection.

    ✔ Conversion-Driven Storytelling – I don’t just take pictures; I create visual narratives that spark engagement and drive sales.

  • I’ve had the privilege of working with premium brands like Old Elk Whiskey, Rabbithole Distillery, NWTN Home, Claremont Distillery, Stache Products, BSX Vapor, and MORE. These partnerships have allowed me to develop a diverse portfolio spanning luxury spirits, high-end consumer goods, and innovative tech products.

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